It seems like a bang-up deal: Buy this furnace, and we’ll give you an AC for free!

Who doesn’t love things that are free, right?

Companies that promote appealing deals like buying a furnace and getting an air conditioner for free often make customers assume they're going to hit the jackpot. But, it's essential to view these offers carefully. Often, what looks like a great deal at first may not be so wonderful in the long run. Shady companies sometimes boost the prices of their products or include hidden costs to make up for the discount they're promoting.

There’s the well-known saying: there’s no such thing as a free lunch. Well, in the HVAC industry, there aren’t too many air conditioners that are actually free when it's all over.

Beware of the Not-So-Free AC

A supposedly "free" AC could come at the expense of having to pay higher installation fees or buying expensive additional services. It's very important for people to thoroughly analyze the overall cost and terms before falling for such marketing promotions. One way to protect yourself is to get a second opinion from a reputable HVAC company, such as Gilray Heating and Cooling, and review prices of the entire installation.

Here are a couple of the ways a “free” AC could come back to bite your wallet

  • Inflated product prices: Some companies may boost the prices of their merchandise to make up for the "free" AC or service they're offering. This can make the total cost of the deal much higher than it originally appears.
  • Unseen installation fees: While the air conditioner might be free, you may encounter unanticipated installation charges that aren't clearly stated in the original offer. These charges can dramatically increase the overall cost of the system.
  • Mandatory extra services: To recover the cost of the supposedly free item they are giving you, companies may require customers to sign up for additional services or plans at exaggerated prices. These kinds of things can quickly add up.
  • Push for premium upgrades: Companies sometimes will pressure customers to upgrade components of the HVAC system at a higher cost, claiming enhanced performance or greater efficiency. These upgrades may not be necessary or offer much value for the added expense.
  • Warranty limitations: While the original offer may include warranties, some companies might enforce restrictions or add exclusions to the promotion that reduce the coverage. Buyers may need to pay even more for extended warranties or face unexpected expenses if issues arise.

Don’t Fall for False Promotions. Try a Reputable HVAC Company

When it comes to selecting a furnace, it's crucial to focus on reliability and quality instead of supposedly free offers. Instead of being enticed by flashy marketing gimmicks, it is wiser to work with a reputable company.

What are the signs of a reputable HVAC service provider? The company will have a sound track record in the industry, backed by favorable customer testimonials. It also will have necessary certifications and licenses, which indicates it respects industry standards and regulations.

How does a reputable heating business handle pricing? It will offer clear and fair pricing, with no hidden charges or inflated costs.

For Fair, Honest HVAC Installation in Wausau, Choose Gilray Heating and Cooling

At Gilray Heating and Cooling, we take pride in providing our customers with reliable and high-quality HVAC service in Wausau. Whether you are looking for furnace installation or are seeking a second opinion, our team is dedicated to providing outstanding support and service for all your heating and cooling needs.

Our knowledgeable experts are skilled in their craft and equipped with the latest tools and technology to ensure efficient and precise installations. We prioritize customer satisfaction, and our welcoming staff members are always ready to answer any questions. When you choose Gilray Heating and Cooling, you can rest assured you'll get superb service from an HVAC company that sincerely cares about your comfort.

Call 715-301-0727 today for your no-cost, no-obligation estimate.